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"Give us a chance, will take it. Give us any rule will break it. We're going to make that dream come true" - Laverne and Shirley Theme Song
One of my heroes is Ted Turner. Turner took over his family's
advertising business after his father's suicide. He became a
billionaire and grew that business into a media empire.
Turner
fought the establishment and won. He moved into the public eye when he
purchased the Atlanta Braves and the Atlanta Hawks. He saw value in
sports teams that no one else saw.
The
Kentucky version of Ted Turner is Alan Stein, President of the
Lexington Legends. Like Turner, Stein had a dream and made it happen.
I
met Alan over 20 years ago when he ran his family's bar, 803 South,
which was a favorite spot for University of Kentucky students. When
Lexington decided to bulldoze 803 to expand a road, Alan went into
advertising. About that time, he started speaking about his idea of
bringing minor league baseball to Lexington .
People
laughed at him the same way that people laughed at Turner when he
started Cable News Network. Alan tried to get public money to help
build a stadium. No luck. Instead Alan had a more novel idea. He got
private investors build a stadium.
Just like Turner, Alan is a great salesman and has a way of getting people excited about his vision.
Alan
tried to get me to invest in the baseball team. My family was in the
process of buying a house when Alan came to visit. After an hour with
Alan, I almost asked my family to live in a tent and use the house down
payment to buy part of the team. I wish we had. We would be living a
much nicer house now. The team has broken attendance records and been a
raging success.
Former
Kentucky Secretary of State and Auditor Bob Babbage was one of those
people Stein convinced to be a part owner of the team. Babbage said
"Alan talked to me about the legacy effect. He showed me that bringing
a team to Lexington would make the community a better place and give us
something we could leave for our children. Alan did not focus simply on
profits. He focused having a long term impact on our quality of life."
I've
never met Ted Turner but he can seem obnoxious while Alan is a soft
spoken gentleman. Both have tremendous energy and will go any place,
any time to sell their ideas. Turner had an rare illness caused by
frequent flying in airplanes as he flew around the world promoting his
business. Alan works by car but is constantly promoting the team.
Most
people don't remember that the Atlanta Braves were a laughing stock
when Turner purchased them and Turner pulled all kinds of crazy stunts
to the team noticed.
Selling
minor league baseball is a whole lot tougher than selling the major
leagues. Minor League fans don't have superstars like Hank Aaron. You
have to sell the experience.
The
Lexington stadium is a fun place to bring your family. It has a nice
restaurant, party rooms and a wonderful playground for children. People
can have a great time without watching a minute of the game.
Like
Turner, Alan is a genius at getting publicity. He has an opening day
tradition of doing something silly if his team loses. I don't think
they have won one yet. He has shaved his head, eaten dog food and done
other things.
My
favorite was when he decided he would sleep on the field until the team
won. The team kept losing in bad weather so Alan had to stay in a small
tent during driving rainstorms.
He came up a less rigorous punishment the next year. The team lost anyway.
Alan
understands entertainment and knows that it is not how many tickets you
sell but making sure fans use them. I've missed several games that I
had tickets for and Alan let me know that "empty seats don't buy hot
dogs."
I'll keep coming out to the stadium just to watch Alan work. It is really fun to see someone making his dream come true.
Don McNay is President of McNay Settlement Group where we hope our clients have their dreams come true too. He can be reached at
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or you can read other things he has written at www.donmcnay.com
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